Toriaezu Biiru - Let's start with a beer
Literal Translation: "Let's Start with a Beer" (Toriaezu = "for the time being"/"first of all"; biiru = "beer")
Overview: When you go to a bar or club and are not sure what you want hell, just start with a beer. That's what this shirt is all about.
“ Toriaezu Biiru” is something that bartenders and waiters hear a lot of in Japan when customers first come in. There are many fine drinking establishments in Japan, and of course a million different drinks, but most people just start off the evening with a beer. Imagine a hard day at work as a ‘salaryman’ – you just want to grab a few before going home to unwind from the troubles of the day. When you get to your preferred bar or pub you do not want to immediately worry about the trivial snacks or bits of food to order – you just want a beer. That is where the phrase “toriaezu biiru” comes in.
Most dictionaries define toriaezu as: “at once”; “first of all”; “for the time being”, but in reality it is a very convenient word in Japanese with nuances of: “without any plan”, “just do it”, “that's it for now”. It implies completion of doing something in later time, because you can't think of any better alternatives for the moment. Just do what comes to mind that couldn't hurt in the meantime – that is "toriaezu".
We’re back at the pub ordering food a few minutes later: “I’ll take some chicken wings, maguro sashimi, and edamame. Toriaezu…”
Design Notes: We used a font often used in “izakaya” (drinking establishments) menus, with an image of a nice draft beer.